The banking world has now recognised the need to move services and communication strategies to channels which are closer to the consumer: the smartphone, always at hand, is by far the most effective tool. The modomodo platform enables banking institutions and payment networks to take advantage of this new channel, allowing communication and interaction between the bank and the existing or potential client, through apps available for all mobile operating systems, hence with the possibility to download them to all smartphones, tablets and Smart TV. modomodo allows banking institutions to concentrate on the production and distribution of information, offers and interaction opportunities, while entrusting the platform with the management of technological complexity.
Some of the modomodo platform functionalities which are available for banking world apps include:
- Offers
- Promotion of payment networks
- Co-marketing
- Loyalty programmes
- ATM (Cash-point) localisation
- Bank branches info (addresses, opening times, etc.)
- News
- Services for current account holders