Provide your customer with ideas and suggestions which can make his/her user experience of the touristic product unique, thus creating a special relationship with him or her.
The wide-spread and advanced use of smartphones is radically changing the attitude of always-on (permanently connected) consumers and this is particularly true when they are travelling. Today applications represent the way in which consumers interact with the content provided by tourism and travel operators (hotels, tour operators, tourism associations, etc.). Nowadays, the consumer “on the move”, whether travelling for work or leisure, etc., no longer tends to plan, knowing that content is available to provide them with an immediate, precise and comprehensive response. For their part, companies in the world of tourism are beginning to understand that the moment has arrived for them to define a mobile application strategy in order to take advantage of this new business channel with their customers. Their objective is to involve the user at the very moment in which a need arises (information about places to visit, accommodation facilities with all relevant details, booking functionalities, networks of partner companies, etc.). This way, not only is the brand able to create a stronger and more immediate relationship with its existing customers, it can also reach prospective ones via an innovative, highly interactive medium such as the mobile channel.
Some of the modomodo platform functionalities which are available for the world of tourism include:
- Geo-localised points of interest
- Loyalty programmes / partner programmes