Introducing ePolizza, the free mobile phone application from Generali Group which provides real-time information and services: from locating the nearest agency to reporting an accident as soon as it happens, to traffic information Milan, May 16th 2011- modomodo – an Italian firm that has developed an innovative Mobile Consumer Application Platform – has now created ePolizza, a new mobile application for Generali Group which gives users 24-hour access via their phones to a series of added-value services. After installing the ePolizza application, if there is a road accident, the user can immediately report the incident and send a photo of the damage, via his/her smartphone. Moreover, thanks to geo-location ePolizza users can find the nearest agency to where they are, get the address of the nearest pre-approved body shop together with directions showing how to get there as well as a list of black box installers that can be displayed on the map together with the information needed to contact them. The application can also do a search on pre-approved hospitals and the specialist medical services they provide as well as providing real-time traffic information. Like all applications developed by modomodo, ePolizza is compatible with all current mobile operating systems (iPhone, Symbian, Android, Windows Phone 7 and BlackBerry) and cellphone models. The application can geo-locate pre-approved body shops and agencies throughout Italy belonging to Generali Group backing the project. ePolizza can access services provided by Generali Group Companies (Alleanza, Assicurazioni Generali, Augusta Assicurazioni, Fata Assicurazioni, INA Assitalia, Lloyd Italico and Toro). The ePolizza application can be downloaded for free from the support page www.epolizza.it and from all Mobile Application Stores (Apple Store, Android Market, BlackBerry App World, Nokia Ovi Store, Windows Marketplace). “Generali Group’s choice shows that even in mature sectors which, at least at first sight, are linked to more traditional marketing tools, those companies which are more sensitive to customer needs are looking closely at a “mobile strategy”, which will enable them to communicate in an interactive, respectful and customisable way, and provide value-added services” says Fabio Maglioni, CEO and founder of modomodo. “All of the right ingredients for the growth of mobile marketing are already in place: the technology is there, following the huge growth in the use of smartphones; secondly, customers require relevant information, when and especially where it is needed; and last but not least, marketing managers are increasingly aware that mobile is an effective business channel”. modomodo modomodo is a leading example of Italian innovation. It is marketed as the first international mobile serviceplace, providing businesses with the fastest, most effective solution to offering mobile services and context-aware content based on location, time, and the user’s profile. modomodo offers an innovative solution that enables companies to provide quality mobile content both quickly and easily, thereby helping them to reach their business goals by way of an effective mobile strategy. For more information about modomodo Gennaro Nastri/Barbara Ghirimoldi Text 100 Italy Tel: +39 02 202021.209 email: modomodo@text100.it